Bake Me A Cake Essay Example | Topics and Well Written Essays - 1500 words

Bake Me A Cake - Essay Example This has also helped BMAC in adverting about its products because the satisfied customers have resulted in word-of-mouth advertising that have greatly expanded the business’ customer base. Bakery industry in Canada has a number of opportunities and risks that Bourgon need to understand. The industry has experienced massive growth since the recession particularly due to changing preferences of consumers. Consumers increasingly demand healthy and custom-made cakes for their various events. Because of this, the bakery industry revenue is anticipated to grow over the coming years at a strong rate per year. The online markets are able to offer BMAC the ability to attract a wide customer base thus greatly expanding their business in terms of sales volume. BMAC is able to market to a very wider audience for relatively low expense. BMAC can adopt new technology to better meet or satisfy the needs of their customer with new as well as improved products in a timely manner. Incorporation of technology into the business will build a competitive barrier against BMAC’s rivals thus giving it a competitive edge. Fragmented markets of the bakery industry provide a number of opportunities for BMAC to expand as well as increase their market share. Such markets have numerous small rivals that lack cost advantages or bigger companies. BMAC can automate to develop a competitive advantage. The industry has several grocery stores and independent bakeries that operate their own in-house bakeries. BMAC has to deal with this saturated and consolidated market by automating or providing other distinct value to their customers so as to be able to compete with larger bakeries. The consumers are expected to switch to healthful baked offerings that are free of many additives and Trans fats. In future, gluten-free products for individuals with grain sensitivities will be on the rise. BMAC should capitalize on

Wall-MArt Assignment Example | Topics and Well Written Essays - 500 words

Wall-MArt - Assignment Example The divisional structure works for Wal-Mart in attaining the objectives of each division. Annual shareholders meeting assists in the governing process of Wal-Mart in several aspects, with the assistance of a president or chief executive officer. The Wal-Mart Corporation has forty-one regions, thirty-five Wal-Mart regions and six Sam’s club regions (Maestri, 2010). Regional vice presidents head the regions thus supervise the operation of stores in the region. Each region has stores in each district chaired or headed by district managers for Wal-Mart stores and directors of operations for Sam’s clubs. District managers collaborate with regional personnel managers who are responsible for hiring workers and settling their issues. Each Wal-Mart has a person responsible for the overall store activities (store manager) and one in-charge of the overall activities (general manager). Below the store manager, there are co-managers; their deputies depending on the size of the store (Maestri, 2010). Down the ladder, there are hourly department managers who supervise all the junior workers in the stores. However, there are certain elements in the company that affect this structure. The company has a transparency policy in its operation, based on documents filed by the US Security Exchange Committee. This policy applies in all the Wal-Mart stores situated outside the territories of the US. The nomination of the Wal-Mart’s directors is based on shareholders votes. Wal-Mart has a significant number of stakeholders thus should engage all of them in its operations. However, this is not the case, as there is no evidence that shows the engagement of this audience in the executive duties. In addition, the Wal-Mart structure does not encourage training its staff in a manner that engages the stakeholders. Wal-Mart lacks a policy to appraise its ecological effects. However, it has a social assessment plan that evaluates its significance to the society through ethical